Released on = February 24, 2006, 7:13 am

Press Release Author = John Busa

Industry = Software

Press Release Summary = Predictively Estimating Costs Improves Margins with aPriori
software for Manufacturers

Press Release Body = According to Frank Azzolino, President and CEO of aPriori, "Our
software is designed to implement design-to-cost strategies during the product stage
rather than as a constraint to satisfy at the end of a design. aPriori allows users
to avoid or reduce the inevitable lengthy post-product launch cost reduction
exercises and costly changes late in the development process."

Discrete part manufacturing companies are experiencing a demanding and difficult
combination of prices pressure from customers, rising costs both internally and from
vendors, international competition, and income growth pressure from investors. Cost
of Goods Sold (COGS) has become an increasingly important metric as the largest
expense item on the income statement; typically 70 to 90% of revenue.

Azzolino recommends that discrete manufacturers make cost a true design parameter.
"Always knowing product costs prevents surprises, missed cost targets, and rework,
schedule delays, and missed market window."


Based in Concord, MA, aPriori (www.apriori.com) is the technology leader providing
innovative cost management solutions to the discrete manufacturing industry.
aPriori's Cost Management Software Platform enables manufacturers to better
understand product cost decisions early and throughout the product lifecycle.
aPriori's Cost Management Platform empowers manufacturers to lower cost-of-goods
sold (COGS), provides real-time visibility to "cost-critical" decision information,
and builds critical cost knowledge to go on the business "offensive." aPriori's
patent-protected cost management platform allows companies to assess, control, and
reduce cost of goods sold by whole percentages. The aPriori Platform truly enables
"Cost Knowledge Before it Matters."







Web Site = http://www.apriori.com

Contact Details = Contact:
John Busa
aPriori
978-371-2006
jbusa@apriori.com